bank issues report on teen media consumption: sample size 1, bank’s teenage intern
This article on Bloomberg this week caught my attention for its claim: “Morgan Stanley Intern Says Teens Don’t Twitter, Prefer Events”
For those that might not know, large financial institutions publish large amounts of research as part of their product offerings (they both sell this research and use it internally to inform invesment decisions). This report, published on a topic I care about, purports (according to the article):
Teenagers spend money on game consoles, movies and music concerts while ignoring newspapers, a Morgan Stanley report said, citing Matthew Robson. Robson should know: He is a 15-year-old intern at the securities firm.
The schoolboy was asked by the bank’s European media analysts to report on what he and his peers look for in the information-entertainment industries. What they got was one of the “clearest and most thought-provoking insights we have seen,” the analysts said.
“Teenagers are consuming more media, but in entirely different ways and are almost certainly not prepared to pay for it,” Morgan Stanley analysts Edward Hill-Wood, Patrick Wellington and Julien Rossi said in a note, citing Robson.
Call me crazy, but I had two reactions to this:
- duh. (on the last part. not sure I buy that “teens don’t twitter”)
- are banks in the habit of publishing research that is anecdotally single sourced?
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