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Bradley J. Lautenbach

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the palatability of hard news

Watching all the coverage of the inauguration of Barack Obama today, I couldn’t help but wonder about something.

When I left television, the ability to lure advertisers into buying time in hard news was rapidly diminishing. Now that we seem to have a rock star type personality (as in, people can’t stop watching him) in the White House, I wonder if hard news and politics will see any sort of bump in attractiveness to advertisers.

Just a curiosity.

Apologies for not posting for several days. Am finally back into a groove at school (though I expect to be back to the usual overwhelmed holding state by this weekend).

Wishing best to the R1 applicants who are getting decisions tomorrow. I have to call a few admitted students to congratulate them once decisions are released – looking forward to that – and strange to think there’s a new class waiting in the wings already.

Related posts:

1. perpetual momentum
2. tradeoffs
3. the finish line and the vacation

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• about (briefly)

  After attending film school as an undergrad, I began my career in news, working first as a television producer, then as a digital product manager . I then took a break from professional life to go to business school. I now work for Walt Disney Imagineering Research, the R&D division of The Walt Disney Company . I love media + technology + incredible consumer experiences.
  
  This is a personal site. The views expressed here are mine and not those of my employer.

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